GUARDIAN OF YOUR GREAT WORK | CHIEF MARKETING OFFICER

**The Opportunities That Grow Your Business And The Ones That Derail It Often Look Identical.**

Most founders waste years of time and tons of money finding this out the hard way. You don't have to.

results produced

$100M+

... across private clients and programs in franchising, professional services, coaching, manufacturing, health supplements, IT, digital courses, finance, poperty

experience

34 yrs

... running numerous advisory businesses incl. marketing agency, copywriting consultancy, web design, business planning , business coaching, and copywriting college.

businesses helped

3372

Businesses helped across consulting, SaaS, ecommerce and financial services .. via events, coaching, consulting, campaigns, and courses plus over 30,000 via our newsletters.

Chances are, you've felt this. That's probably why you're here.

Building a business is like trying to untangle Christmas lights. Every knot you undo reveals three more you swear weren't there a second ago.

And then there's marketing. Marketing's such a funny game.

Ask five experts why your business isn't growing and you'll get five different answers.

The ads agency says it's your ads.

The SEO agency says it's your SEO.

The branding agency says it's your positioning.

The AI consultant says you need AI.

Funny how everyone's solution just happens to be the thing they sell.

After 34 years, I've learnt that the founders who break through aren't the ones buying every shiny new AI tool, hiring the loudest agency or chasing every marketing fad.

They're the ones who finally have someone sitting beside them saying...

"Don't touch that."

"Double down on this."

"You're looking in completely the wrong place."

That's what I do.

If that's the conversation you've been looking for, you're in the right place.

Why Founders Hire Me

Strategic Advisor. Founder Advocate. Protector Of Momentum

Kristina Elphinstone Mills

Fractional CMO · Former Agency Owner = 34 Years On The Tools

I've spent three decades seeing what works, what doesn't, and where businesses quietly lose money.

I've built agencies. Written campaigns. Led marketing teams. Coached founders. Published courses. Advised businesses. Reviewed thousands of marketing strategies. And taught copywriters.

After a while you stop looking at tactics. You start seeing patterns.

Which agencies perform.

Which advice is useful.

Which advice is dangerous.

And which expensive mistakes show up over and over again.

That's the experience you're buying.

It's exactly why I can walk into a room with your SEO agency, your ads team, or your AI vendor and ask the questions that make them uncomfortable — because I know what the right answers look like.

Paid Media
SEO & AEO
Professional Services Marketing
AI Implementation
Brand Strategy
Go-To-Market

Social Media & Content
Sales Enablement
Web Design & Ecomm
Copwriting
Marketing Automation
Agent Deployment
Agency Management

Book a 15 Minute Clarity Call

What Changes When You've Got Someone Like Me In Your Corner?

The first thing isn't your marketing. It's you.

You stop wondering whether your agency is telling you the whole story.
You stop approving projects because they're exciting and 'shiny'.
You stop chasing every new AI tool because someone on LinkedIn said it was the future.

Instead, decisions become a whole lot simpler.

You'll know what deserves attention. What can wait. And what isn't worth another dollar.

Your agency gets clearer direction.
Your marketing manager has someone experienced to bounce ideas off.
Your team stops working harder and starts working smarter.

Most importantly...

You stop carrying every marketing decision on your own.

That's the real value of a Fractional CMO.

Not more activity. Better judgement. And the confidence that comes with it.

What I Help With

Founder-side strategic guidance focused on protecting ROI, reducing noise, and creating more sustainable momentum.

01. Improve Positioning

Clarify how your business is perceived, differentiated, and trusted in an increasingly noisy and AI-saturated market.

02. Find Revenue Leaks

Identify the hidden strategic friction slowing growth, draining energy, and creating unnecessary complexity inside the business.

03. Increase Marketing ROI

Ensure marketing decisions, spend, and execution are commercially aligned and contributing to measurable business growth.

04. Screen Agencies & Vendors

Protect your business from poor agency fit, inflated retainers, weak execution, and expensive marketing relationships that erode momentum.

05. Fix Offer & Growth Bottlenecks

Strengthen your offers, messaging, and growth ecosystem so the business becomes easier to scale and sustain.

06. Improve Messaging & Build Authority

Build stronger trust, visibility, and category authority through clearer communication and strategic positioning.

Take the Marketing Bottleneck Test

Work with Me

Six Ways To Work Together

1.One-Off Marketing Hotseat

— $USD 900

For the founder who wants the truth before committing to anything bigger.

One session. Ninety minutes. You leave knowing exactly what is wrong and exactly what to do about it.

✓ Deep-dive into your specific situation

✓ Honest diagnosis — what's wrong and why

✓ Clear priorities — what to fix first and how

✓ Specific next steps

✓ Full refund if you don't leave with more clarity than you arrived with

2. Agency Vetting

— from $2,500

Before you sign another agency contract, let me read it first.

I will tell you what you are actually buying, whether the strategy fits your business, and whether the relationship is worth entering.

✓ Independent review of agency proposal, contract and capability

✓ Assessment of whether their strategy fits your stage and market

✓ The questions to ask before you sign anything

✓ Clear recommendation — proceed, renegotiate or walk away

For the founder about to make a significant agency investment who wants an independent view first.

3.Group Coaching Programs

$1,000 to $3,000/month

Senior commercial marketing strategy in a room of serious founders. The intelligence of one-on-one without the price tag.

✓ Monthly live strategy sessions with Kristina directly

✓ Positioning, AI implementation, agency management, commercial decision-making

✓ Frameworks, tools and templates

✓ A peer group that thinks at your level

For the founder who wants ongoing senior intelligence and the compound benefit of community.

4. Category of One / Brand Mapping — $20,000

For the founder ready to stop competing and start owning a category.

We find the position in your market nobody else can occupy — and build your message, your differentiation and your authority from that foundation.

✓ Deep commercial diagnostic of your positioning

✓ The irreplaceable angle only your business can own

✓ Complete positioning and messaging framework

✓ The brief specialist work from going forward

5.Fractional CMO — $5,000 to $10,000/month | Minimum 6 months

For the founder who wants someone senior in their corner every week without the full-time hire.

Senior marketing leadership applied directly to your business. I own the outcome. Not the activity.

✓ Half-day strategic planning session to begin

✓ Full audit of your marketing stack, agencies, AI tools and spend

✓ Commercial brief built and cascaded to every specialist

✓ Weekly oversight of agency performance against commercial outcomes

✓ Monthly strategy and commercial review

✓ AI implementation audit and ongoing optimisation

✓ Direct access to Kristina

✓ Revenue tracked — not impressions

6. 90-Day Marketing Overhaul Sprint

— $30,000+

Everything rebuilt from the ground up in 90 days. Not a plan for later. The actual work done now, producing results before Day 90.

✓ Complete commercial and marketing audit

✓ Positioning and messaging rebuilt

✓ AI stack audited and optimised

✓ Agency relationships reviewed

✓ Content system built and operational

✓ Commercial brief and revenue tracking

✓ Measurable results before the sprint ends

Who I Work With

This Is For You If...

You’re an established founder, consultant, agency, coach, or expert
Your business has potential but growth feels inconsistent or scattered
You’re tired of wasting money on disconnected marketing tactics
You want strategic clarity instead of more noise
You feel your positioning no longer reflects your real value
You want stronger authority, better clients, and higher ROI
You’re navigating reinvention, scaling, or market change
You want an experienced strategic advisor who protects your business interests

What People Say

"The Real Deal"

JT Foxx

9 Figure Entrepreneur,

owner of over 80 companies

"Working with you has been transformative"

Steve Plummer

Marketing Strategist,

Copywriter, Author, Speaker

"Transformative"

Working with Kristina has changed me profoundly. She brings a genuinely unique combination of the esoteric ways, a sharp business mind, and next level strategic marketing skills.

What this means is that if something can’t be solved with one of her many laser-focused business or marketing solutions, she is able to move it from your field via energy work. Working with you has been transformative.”

Steve Plummer

Copywriter, Marketing Strategist, Speaker, Coach

"Focused on key tasks tha build revenue"

Kristina has the ability to make the complex simple, to keep me focused on the key tasks that drive revenue and build brand, and she keeps me motivated and inspired.

I can’t recommend Kristina highly enough to business owners wanting to achieve the fullest potential for their companies.

Richard Triggs

Managing Director – Arete Executive

"Invaluable in the development of our marketing

You have been invaluable to the development of the marketing systems within our franchise system. And the marketing strategies you have written for our clients have also worked a treat.

Look, over the years I’ve rubbed shoulders with a number of accomplished marketing strategists, through my international business dealings, and from what I have experienced, I consider you to be one of the most talented copywriters and strategists in Australia ”

Nic Clark

Co-founder, 10x

Enormously talented and gifted

“Kris is a talented and enormously gifted person; the results she gets speak volumes. But gifted people can be difficult. Kris is anything but that-she works enormously hard to get things right and to make her gift really work for her clients. She’s a joy to know and to work with.”

Paul Dunn, Chairman, B1G1

“Brilliant success strategist”

“Kristina is one of the most dynamic personalities I have had the pleasure of working with. Her passion, vision and innate wisdom combine with a formidable life and business experience to make her the brilliant success strategist she is.”

William Whitecloud – Author, Magician’s Way

I have used many over the years and nothing compares to Kris’s writing ability and strategic marketing thinking.

Her style is punchy, direct and it works. Every time I use Kris’s services she produces results.”

Rob Nixon

CEO, Panalitix

"Pot of gold at the end of the rainbow"

"Kristina has the most amazing ability to get lazer focused on where you need to be and catalyst you forward to be seen as an authority in your field. Working with Kristina is like the rocket fuel to success, to the next level

Her intuition and gifts of the esoteric with her copy writing and market genius is the pot of gold at the end of the rainbow every Entrepreneur with out of the box ideas needs."

Nyree Pearson CEO, Avatarian

"Doubled our Revenue"

” In short, our turnover has more than doubled in the last financial year, during a recession and much of that has been due to your great service.

Warwick Lindsay

CEO, MagicEzy (formerly DucoMagic)

Note: We have since worked with Warwick across multiple companies and produced results that include a 60% increase in revenue in another business within a hdandful of months.

"You managed to increase my online sales by a real 48"

After you guys re-wrote my message – You managed to increase my online sales by a real 48% and my existing customers are now recommending it to all their friends because they love it so much!

Chris Elmore – Guitar Tips